3 top tips on how to optimize your Field Force budget!
After gathering 2 decades of retail experience we have learned a lot about field force budgeting and optimizing.
These are the top 3 ways we've identified to optimize the use of a field force budget.
1. Prioritize your investment
The trend is clear, brands get fewer and fewer resources to spend on field force operations. Therefore you need to allocate resources to make an in-depth prioritization of your retail landscape. Focus on answering the question of exactly what stores and what values are the most important to your customers.
2. Develop team skills and mindset
The competition is fierce not only among products but also for a share of mind of the store salesmen. Therefore make sure you invest enough in developing the skills and mindset of your team so that they are perceived as the preferred brand team among your competitors.
3. Get on top of which investments work
In order to work sharper, you need to gather actual insights into the results of your investments. If you haven’t already got a tool that allows tracking of your customers' in-store experience, your field force team, your product distribution and more you need to allocate resources to implement this.
You are done and ready to push forward!
With bullets 1-3 in place, you now have the tools in place to continue the optimization of your retail operations.
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